Marketing As Part of the Pono Gridz Experience

By Leann Hamilton

I think the most important thing we learned was Marketing. Marketing is a big part of any business. I liked the project on Pono Grindz because it really helped us get an understanding of how to market your own business. In the classroom, we often develop products that we specifically feel might sell well at Kua Bay.  After we create the product, we test the market on campus, selling and taking surveys during wiki.  After determining which of all the test products we created has the best response, we then produce this for the Pono Grindz food truck to sell and help raise some funds for our program.  I enjoyed learning about marketing so much that I am considering doing it for a living. I also enjoyed having Julie come in and teach us social media marketing, as well. With her help we got a valuable understanding of how to use marketing and create social media content.